Having visited Germany and BMW’s HQ, I found this CNBC original very informational. Viewers are taken inside the company to examine how the brand has become a testament to German engineering.
It’s very interesting to hear the thoughts of established motoring pundits who critique the company’s technological complexities.
Despite these negative opinions however, BMW’s revenues have spoken for themselves (2010 highest premium car market sales of $1.2M vehicles).
As one can see the stock price has been steadily increasing since 2010 (much higher than it’s historical average), from a low in 2008 for obvious reasons.
Corresponding videos after the jump, including a segment on Rolls Royce. Very interesting to see that BMW purchased the rights to Rolls Royce’s logo and emblem for only $66M