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Marketing Success from Starbucks

Pretty amazing Howard Schultz profile from 60 minutes below (12 minute video)

Schultz talks about how he went from living in public housing and selling his blood to get through college, to creating a $29 billion corporation that doubles sales every 3 years. He also dives into some of the unique marketing practices Starbucks used to create such a dominant brand, and how how he managed to get investors back in 1987.

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