Below a great hour long video in which Tim Ferriss, the author of The New York Times best selling book The 4- Hour Work Week, describes the ways he built his business and his subsequent rise to wealth.
Most notably, Ferriss stresses testing one’s market before creating a product, and the specific ways he did this (one of which was testing various book titles on Google Adwords). He also goes into depth about which business model worked for him, and the timeline he used for marketing his site. After marketing and launching his book and corresponding website, Tim then illustrates the value and importance of diverse feedback, and how it’s applied effectively.
Most interesting are the many anecdotes Ferriss provides about his time as a young entrepreneur. In one anecdote, Ferriss details the steps he took towards eliminating time allocated to management. In another anecdote, Ferriss alludes to a quote he heard from Bill Gates, which he applied to a specific situation (Gates’s point was that the customer is not always right, stating “most times you ask a customer what they want they tell you a faster horse, and not a car”). Some other broad topics Ferriss describes are how to limit one’s downside, tailoring one’s message, and allocating cashflow.
