The below video is a very informational, entertaining, and funny presentation from Seth Godin, the creator of Squidoo.com (one of the 500 most visited sites in the world) and author of Free Prize Inside (Forbes business book of the year in 2004).
This is excellent information for anyone interested in marketing and advertising, or more specifically how to “get your idea to spread”. He touches on specific examples from cars, to soymilk to dvds and the success of people like Steve Jobs and bands like Pearl Jam.
Seth also dissects how people make purchasing decisions despite having more choices and less time. He stresses that what gets purchased is what is remarkable, in other words “worth making a remark about” and also that, when it comes to marketing being safe is risky.