Below is a great brief interview of Larry Leight as he describes the beginnings of upscale eye wear brand Oliver Peoples. Larry basically started as an apprentice, networking and learning the intricate design components that piece together metal eye wear. As a salesman for retailers, he eventually knew what sold to customers and what didn’t. So after being continually frustrated by seeing designers creating models he knew would not sell, he decided to branch out. Most importantly, Leight explains why his brand, in a very competitive market, continued to spread and maintain growth.
You may have to hit the “play” button twice on the video player below.