One of the books I really enjoyed reading recently was BAG THE ELEPHANT! by Steve Kaplan (New York Times’, Wall Street Journal’s, USA Today’s, and Business Week’s bestseller list).
In seven years, Steve grew his marketing company SCA from a start up to $250 million in sales with offices in 14 countries. One of the ways Steve achieved this feat was through landing huge clients, also known as bagging elephants (300 of the Fortune 500 companies have been his customers). As a business and success expert, he has appeared on MSNBC, NBC, CBS, Fox Television and has spoken to thousands of college students at various business schools across the country.
Steve is now an elephant himself, having owned 30 businesses across many industries and sold 26 of them. He currently owns businesses including: Steve Kaplan Live, The Difference Maker Inc., and Kaplan Enterprises LLC.
I was fortunate to bag an interview with Steve who generously agreed to share his vast and experienced business advice below:
TRTW: Which aspects of your company SCA do you attribute to its huge success? What were some of the marketing and promotion strategies that worked best?
SK: Success is the [Read more...]