This is a great brief video from 2006, when Dell Computer’s stock was at its all time low. The video details the steps Michael took to rebuild the brand, his turnaround strategy, and the reasons he gave to investors in order for them to keep faith in the company. The video also gives some historical background of the company during this tumultuous time.

Finally, Michael Dell’s advice to anyone looking to follow in his footsteps:

“Be willing to experiment and fail….be willing to try things, and don’t get stuck in any one position…listen and look for breakthroughs”