Pretty interesting background on the creator of Red Bull. Austrian entrepreneur and former marketing executive Dietrich Mateschitz actually discovered the drink in Thailand, which was previous called Krating Daeng (see below)

Dietrich found the concoction to be a great deterrent against jet lag during business trips, and thus used his marketing skills to change the flavor a bit and launch it globally, after realizing these revitalizing syrups did very well in Asia.

Krating Daeng drink creator Chaelo Yoovidhya, who Dietrich partnered with for all the secret ingredients, is now the wealthiest person in Thailand with an estimated net worth of $4 Billion.

More on Dietrich, founder of Red Bull HERE.