Below is an outstanding video on the behind the scenes rise of MMA apparel brand TAPOUT. Co-founder Dan Caldwell is interviewed and details the beginnings of the company and the various problems he faced, like credit card companies halting expansion once large amounts of orders began rolling in. Not having a business model at the time, Dan sought the help of music Mogul Marc Kreiner who actually co-signed with his own money to get the credit card companies off their back. With the help of the reality TV show The Ultimate Fighter boosting the popularity of MMA, Tapout reaped the benefits of staying loyal to this previously unknown sport. The company is now represented by talent agency CAA, has 160 employees and generates over $200 million in sales .
Read more about the TAPOUT Brand HERE.
