Below a great hour long video in which Tim Ferriss, the author of The New York Times best selling book The 4- Hour Work Week, describes the ways he built his business and his subsequent rise to wealth.

Most notably, Ferriss stresses testing one’s market before creating a product, and the specific ways he did this (one of which was testing various book titles on Google Adwords). He also goes into depth about which business model worked for him, and the timeline he used for marketing his site. After marketing and launching his book and corresponding website, Tim then illustrates the value and importance [Read more...]